Comments on More Than A Logo: Just a Thought: Customers are the Brand

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2011-11-24T01:17:42.112-07:00

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Your post sounded like me. I agree with the marks ...

2011-11-12T01:05:47.457-07:00

Your post sounded like me. I agree with the marks are Have the people, or at least the sum of them. We all know that brands are now at the mercy of its customers with the advent of social media, and why you should remind them, or through the actions of guardians brand, official or otherwise.

2011-10-30T14:43:04.975-06:00

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2011-10-13T00:35:31.382-06:00

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Steinar - Thank you for reading my blog. I'm g...

2011-09-27T13:21:01.235-06:00

Steinar - Thank you for reading my blog. I'm gad to hear you enjoyed the post. I completely agree with your statement regarding internally people impact the brand as well. In fact, I wrote a post on this a year ago. Here's the link: http://www.morethanalogoblog.com/2010/03/people-create-brand.html I think you will enjoy the post.

Your post resonated with me. I agree brands are AR...

2011-09-27T12:47:34.173-06:00

Your post resonated with me. I agree brands are ARE people or at least the sum of them. We all know that brands are now at the mercy of their customers through the rise of social media, and as you are pointing out through the actions of their or brand guardians, official or not.

However I think it is more incestuous than that. It is not just the external forces that Brands have to worry about but internal forces as well. The word brand equals of course reputation and that reputation is not in the hands of any one group anymore, it is in us all both customers and employees.